2008 Conference-at-a-Glance
Look for new Active Training Sessions (ATS): workshops that include both a lecture and a demonstration of the material, either with equipment or workout.
Wednesday, October 15
9:00 AM - 4:00 PM
A1 The Staff Education and Training Academy
A2 A One Year Plan for Retention and Success
12:00 PM - 1:30 PM
B1 How to Add $1 Million to Your Club
B2 Growing Your Business in Tough Times – Recognizing Where You Are and What to Do
B3 The Heart of an Entrepreneur: Do You Have What It Takes?
B4 Creating a Culture of Welcome for Everyone: Eliminating the Embarrassment Factor, Part 1
B5 Making a Difference with Customer Service
B6 Personal Training as an Integral Revenue Generator
B7 Recruiting High Level Athletes to Your Facility
B8 Sports Specific Training for Any Client
B9 Measuring and Managing Profitable Group Fitness
B10 Successful Wellness Programming
B11 How to Develop a Successful Nutrition Intervention and Weight Loss Program for Corporations
B12 Using Technology to Motivate Employee Compliance to Wellness Programs
B13 Preventing Your Fitness Center from Being an Exercise Frustration: People with Disabilities Speak from Experience
2:00 PM - 3:30 PM
C1 While You’re Running the Club, Who’s Guarding Your Members’ Financial Data?
C2 Online Retail as a Profit Center in Your Club
C3 Financing Strategies for Your Small Business
C4 Creating a Culture of Welcome for Everyone: Eliminating the Embarrassment Factor, Part 2
C5 The Keys to Maximizing Member and Staff Retention
C6 8 Critical Things Every Personal Trainer Should Know to Go from Frustration to Success Acceleration
C7 A New Look at Older Adult Strength Training
C8 Marketing Your Facility Through Programming
C9 Why Pilates Programs Fail and What to Do to Correct Them
C10 How to Create a Strong Medical Referral Program for Your Club
C11 Starting a World-Class Corporate Fitness Program From Scratch
C12 Information Systems, New Media, and Weight Loss
C13 Access to Fitness, Part 1: Addressing Architectural, Attitudinal and Programming Barriers
4:00 PM - 5:30 PM
D1 How to Confront New Competition
D2 Education in America: Choosing the Right Personal Trainer for Your Facility
D3 Legal Issues Involving Running a Small Business
D4 Fitness Interactive Media and Internet Marketing: Overview, Threats and Opportunities for Your Fitness Business
D5 Exceeding Member Expectations: Operating Tactics that Maximize the Member Experience
D6 Turning Club Members into Personal Training Clients
D7 Core and Balance Training for Any Client
D8 The Cancer Wellfit Project
D9 Spice Up Your Existing Programming
D10 Program Like a Pirate: Exciting Aquatics in Your Club
D11 Customizing Wellness Programs to Meet Individual Needs
D12 Intelligent Wireless Body Monitoring: Platform for a Digital Fitness Revolution
D13 Access to Fitness, Part 2: Facility Design and Management
Thursday, October 16
9:00 AM - 4:00 PM
A3 Sales and Retention… Your World is Changing!
A4 Club Design: The Most Popular Design Trends for Successful Clubs
8:30 AM - 10:00 AM
E1 Current Key Metrics for Club Owners
E2 8 Key Areas of Club Management, Part 1
E3 Marketing Strategies for Small Businesses and Independent Clubs
E4 Key Strategies for Branding & Positioning Your Club
E5 Meet Them at the Door
E6 Time-Efficient Strength Training for Advanced Participants
E7 Youth Fitness – The New Horizon for Personal Trainers
E8 Programs to Increase Your Non-Dues Revenues
E9 How to Successfully Add Weight Loss into Your Fitness Department
E10 Setting the Stage for Change – Affecting Lifestyle Behaviors in Your Clients
E11 Corporate Facility Planning and Design with a Case Study of a Community Wellness Facility
E12 Are Your Wellness Programs Working? Basic Health and Productivity Assessment Strategies
E13 The Global Inclusive Fitness Movement
10:15 AM - 11:30 AM
F1 If Your Membership Price is Between $32 and $49 a Month, Here’s How You’ll Have to Compete from Now On
F2 8 Key Areas of Club Management, Part 2
F3 Speak Out: A Lab for Ambitious Professionals
F4 10 Biggest Marketing Mistakes Club Operators Should Avoid
F5 Customer Service Basics: Hiring and Training and How They Affect Your Bottom Line
F6 This is How We Roll – Medicine and Stability Ball Training
F7 Bridging the Communication Gap for Activity Programming for Older Adults in Your Fitness Center
F8 Mind / Body Programming: Turning Pitfalls into Pros!
F10 Medical Exercise Servicing: 10 Steps for Launching a Quality Profitable Program
F11 Incentives from A-Z
F12 Fit Business Solutions: Enhancing Current Wellness Programs
F13 Technology for Marketing and Assessment with the Disabled Community
2:00 PM - 3:30 PM
G1 Women in Fitness Management Roundtable
G2 Fitness Industry Solutions 101: Meet the “Hybrid” Fitness Professional of the Future
G3 From Dream to Reality: Launching Your Own Business
G4 Roundtable: Managing Sales at a Multipurpose Facility—Pricing, Staffing, Selling
G5 Customer Service: Developing Personal Communications Styles
G6 Posture & Body Alignment: Analyzing, Assessing and Developing Corrective Exercises
G7 To Kid or Not to Kid
G8 Roundtable: Group Fitness Programming for the Future
G9 Weight Loss for Women
G10 Roundtable: Managing the Medically-Based Wellness Facility
G11 Fitness and Exercise Strategies and Tactics to Combat Employee Stress
G12 The Economic Impact of Disease Management via e-Health Technology
G13 Multidisciplinary Approach to Health Promotion
Friday, October 17
9:00 AM - 4:00 PM
A5 Building Comprehensive Wellness Programs from the Ground Up
8:30 AM - 10:00 AM
H1 Hiring the Best: Interviewing, Hiring and Retaining Winners
H2 The Three Sure-Fire Strategies that Will Move Your Business from Survival to Success
H3 Be the Center of Change in Your Own Life
H4 Marketing Workshop: Staying Competitive – Proven Guerilla Marketing Tactics that Work, Part 1
H5 Best and Worst Email Marketing Practices for Health and Fitness Businesses
H6 How to Create a ‘Culture of Service’ that Has Bottom Line Impact, Part 1
H7 High Intensity Training
H8 Using Sports Training to Reduce Your Clients’ Overuse Injuries
H9 10 Secrets to Programming for Baby Boomers and Beyond
H10 Integrating the Lifestyle - A Marriage of Spa & Fitness Marketing and Profitability
H11 Cutting Edge Nutrition Ideas for Your Clients
H12 Worksite Chronic Disease Programs
H13 How Personalized Mobile Phone Applications Can Keep People Healthy
H14 Community Inclusion Opportunities in Recreation and Fitness
10:15 AM -11:30 AM
J1 Fitness Business Strategic Alliances
J2 Set Pricing, Value Pricing, Per Session or Monthly Packages – How Do You Decide?
J3 Fitness Leader Survival Kit
J4 Marketing Workshop: Staying Competitive – Proven Guerilla Marketing Tactics that Work, Part 2
J5 Tears of Joy: How to Evoke Emotion in Fitness Sales
J6 How to Create a ‘Culture of Service’ that Has Bottom Line Impact, Part 2
J7 Become an Expert in Teaching Resistance Training Exercises
J8 Selling Personal Training: How to Make Simple Additions to Your Service to Generate More Clients
J9 Creating a Prenatal and Postpartum Training Niche Market
J10 GAME TIME! – Using Exergaming Technologies to Make Fitness Fun for Members (Ages 8 to 98)
J11 Cardio Programming for Weight Loss – Improve Cardiovascular Training
J12 Corporate Wellness Solutions for the Middle Market Company
J13 Developing a Year of Wellness Programming
J14 Physical Activity and Breast Cancer
2:00 PM - 3:30 PM
K1 Strengthening Your Business in a Weak Economy
K2 Fitness Management Roundtable
K3 The Secrets of Marketing and Selling Yourself
K4 The Sales Manager's Coach
K5 Roundtable: Managing Marketing at a Multipurpose Facility—Advertising, Direct Mail, Radio, Television, Public Relations
K6 Retention Planning that Works
K7 Using Movement Screens as Part of Your Assessments
K8 Sales/Business? But I Went to School to be a Personal Trainer!
K9 Exercise in Diabetes and Obesity
K10 Roundtable: Fitness in a Private Club
K11 Tipping the Scales – Nutritional Assessments
K12 Employee Self-Determined Health and Productivity Incentive Based Corporate Cultures
K13 Digital Self-Care: Measurement, Monitoring, Therapeutics and Enhancement
K14 Inclusive Fitness: From Research to Practice
Saturday, October 18
9:00 AM - 10:30 AM
L1 Addressing Health & Safety Concerns in a Fitness Facility
L2 The Necessary Components to Get a Club Started
L3 The Purposeful Health Club Experience – Articulating Your Message
L4 The Magic Triangle: How to Synchronize Your Email, Web & Local Marketing
L5 Improve Your Members’ Experience in 10 Innovative Steps
L6 Circuits, Circuits and More Circuits – A Creative, Yet Common Sense Approach to Designing Circuits to Meet Any Need
L7 Psych-Fitness: The Exercise Tool Kit for Reducing Anxiety, Depression and AD/HD Symptoms
L8 Creating Innovative and Cutting Edge Programs
L9 Jump Start Your Client’s Exercise Weight Loss Program
L10 Fitness and Weight Loss Guidelines for the Post Rehab Client
L11 Games, Incentives and Timing: Three Keys to Successful Programs
L12 Teleseminars, Webinars, and Web 2.0: Your Way to More Profit
L13 Two Hands-on Workshops: Pilates Programming for Fibromyalgia and Brain Gym and Other Sensory Motor Activities for Heath and Wellness
11:00 AM - 12:30 PM
M1 How to Handle a Low Cost Competitor
M2 The Art of Co-Opetition: Getting Your Team to Collaborate, Competitively
M3 Brand Architecture – Who Does Everyone Think You Are?
M4 The Science of Retention: Using Health Behavior Models to Promote Exercise Adherence
M5 Service for Sales – Earning a Client’s Business and Retaining It
M6 Brain-Based Personal Training
M7 Abdominal and Core Exercises for the Aging Population
M8 Knock Out: Fitness Boxing Programming
M9 Nutrition, Exercise and Weight Loss: Perspectives on Decreasing Fat Mass and Improving Muscle Development
M10 Building Wellness Bridges in Rural America
M11 The Corporate Fitness and Wellness Neighborhood: Creating an Atmosphere that Keeps Them Coming Back
M12 From Teen Athletes to Baby Boomers: How Applied Technology Can Improve Strength and Performance
M13 Programming for People with Disabilities