Encounters Mercedes-Benz Fashion Week Stockholm SS 2013

I often say that fashion week for me is a fashion marathon! You run all the time – from one show to another, to press room, also interact on social medias and write posts about what’s happening in the shortest possible time. But Fashion Week is not only about that (it is almost that hehe). It is also about taking a break to meet and talk to interesting people, those who are already familiar or make new contacts.

Almost all the shows and events serve drinks and snacks. It is also worth taking a break to enjoy it and by this recover the energy to continue the marathon.

Since most of the shows at Fashion Week are available only to the invited ones, press, bloggers, etc., it is common that readers in general get most information about the shows, collections and trends. Because of this I decided to do a photo-summary to share a little bit of everything that happened outside the runway with my readers:

Show Nhu Dhuong – Margareta van den Bosch former chief designer and now creative advisor at H&M. She looked at me and said: “You look nice! I like this green color”. It’s such an honor to hear this from her!
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Barbara Palladino – Style.it
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Girls from Coca Cola. You remember the other girls from Autumn/Winter Fashion Week right? If you don’t, click here. The cart playing old tunes gave a retro feeling to the fashion environment.
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This year, Coca Cola also had boys, to the girls’ joy that took a chance to shoot a frame with them
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Christina Karlsson – Schwarzkopf
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Delicious food from Berns at Schwarzkopf Press conference
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Busnel show Picture copied from the website Rodeo.net
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Victoria Eriksson – 6th place at top model Sweden 2012. We were in the same class for the course Portrait, Fashion, Fashion Portrait, at Stockholms Universitet. I wrote about it here.
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Diana Orving show – Betty Mello och Dee Omar – we laughed a lot
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Show Dress Up For African Mothers – Helena Bonnier – AMREF Sweden
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Show Dress Up For African Mothers – Nina Strauss – 4th place at top model Sweden 2012
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Show Dress Up For African Mothers
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Show Mes Dames – Celeste – Dumbanenguetvblog
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Show Norrback – music and a cocktail for the invites seated at the tables fashion-week-mingel-norrback

Charlotta Flinkenberg – CHIC magazine chief editor. There is a picture with us from the Autumn Winter Fashion Week. You can see it here.
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Melody Pourreza – CHIC magazine stylist assistent
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I hope you enjoyed that I shared this content with you. What do you think about sharing it with your friends, they maybe will enjoy it also ;)

That’s it! See ya!

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