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Source:  http://www.podcampnyc.org/wiki/index.php?title=Tracks_For_Sessions#Podcast.2FVideo_Network

Tracks For Sessions

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The PodCamp NYC organizers have arranged session content into tracks by general topic/subject matter below. Please do NOT move your session into another track; this list is offered as a tool for organizing a great deal of content versus commenting on your material.

PLEASE NOTE: Numbers before descriptions coordinate (hopefully) with numbers on main schedule page. Again, this will be updated/finalized for final schedule.

Contents

[edit] Advertising/Marketing/Sponsorship/PR

  • 1. Killer Content: The Hunt for Meat - Esmee, producer of Deloitte Insights, with writers Robert Conkling and Leslie Horvitz will host a discussion around the value of integrating podcasts into business's internet marketing strategies to build brand and eminence.
  • 6. The Podcasting Open Metrics Council (POMC) Initiative - David Kawalec, Matthew Snodgrass - The Open Metrics Initiative is a growing group of people dedicated to discovering which standards best suit content developers and advertisers alike. Come join a discussion that could greatly effect the future of monetization in the new media space at large. Listen to an interview with Lee Gibbons of Podango about OMI: http://podcasting.about.com/library/AboutGTPEpisodeTwentyTwo.mp3 (cut and paste URL to go to audio versus main About.com site)
  • 8. Jason Van Orden - How to Use Podcasting to Promote Yourself, Extend Your Personal Brand and Establish Thought Leadership: This will be based on my own experience as a podcasting consultant, author and internet marketer. I'll walk you through how I have podcasting has impacted my businesses. This might change, but for now I think this is what I want to talk about.
  • 14. Creating a Real Podcast Brand On No Money - Wayne Turmel- host of The Cranky Middle Manager Show talks about how to build your personal brand over time with no budget. He'll talk about how he turned a one-joke idea into a successful international brand by asking a series of deceptively easy questions. The session will end with two participants answering questions to help focus their own brand identity.
  • 22. Treat Your Podcast Like a Business: If you want to make a significant income from your podcast, then you're in the business of podcasting. Greg Galant of podcast ad company RadioTail and host of the entrepreneurship podcast Venture Voice will discuss business planning, podcast metrics and advertising.
  • 36. Launching, Branding and Publicizing Your PodcastAmy Webb will lead an interactive session to help businesses, professional reporters and citizen journalists plan and produce targeted Podcasts. What are the three key elements every Podcast should have? How do you target your audience correctly? How do you let others know about your Podcast? Amy will answer these and other questions. This workshop will include handouts and hands-on opportunities. Participants should bring their digital recorders and laptops. Amy has worked with large and small media as well as with corporations all over the world to innovate digital tools and content.
  • 41. Lee Gibbons will lead a discussion on podcast advertising and how podcasters can most effectively reach people who may want to sponsor their shows.
  • 45. Talking to Traditional Media Anders Brownworth, 12 Byzantine Rulers Working with traditional media: How do you get traditional media coverage? What do you say if they come knocking on the door? Is any publicity good publicity?
  • 47. Jason Cohen of CityCast Media will lead a session geared toward communications professionals: Communicating with Web 2.0: The Power of Podcasts and Blogs for Public Relations and Marketing Practices. Jason will help communications professionals to wrap their hands around these new tools and how they can be integrated and used as part of today's complex communications campaigns.
  • 51. How to Craft Your 15 Second Pitch - Laura Allen - Like an elevator ride, only shorter. Be memorable, not just marketable.
  • 52. Building Your Personal Brand Through Podcasting - Mitch Joel - from Six Pixels of Separation and The Twist Image Podcast helps you understand the three types of conversations that engage listeners, grow your audience, get you more traffic and establish yourself as a recognized authority. If you want people to listen to your show, you need a strong personal brand. This session will help you define it.
  • 64. Marketing 2.1 - Penn, Financial Aid Podcast - learn 7 tools to make your podcast, blog, or new media venture more marketable using free or low cost tools.
  • 83. Using Podcasting and New Media to Promote Your Band panel discussion - Jay Moonah, Ariel Hyatt, Michael Gillboe, Eric Skiff and Michael J. Carrasquillo
  • 94 Sex, Sponsorship & Podcasting - Using sex to sell your podcasts. Is sponsorship from the porn industry tantamount to making a deal with the devil? Or financially, is it the way to go? Miss Anjelika Jinx and Wanda Keenan of NaïveLondonGirl.com, the UK’s number one sex podcast, present their experiences.

[edit] Case Study

  • 5. Reena Jana, innovation and design writer at BusinessWeek.com and Businessweek magazine’s “Inside Innovation” section, speaks about her Innovation of the Week podcast and how BW is using podcasting/new media online. She will also discuss how podcasts can compliment print and online stories, and how podcasts can also offer helpful resources for journalists, corporations, and the listener alike.
  • 10. BlogTalkRadio CEO Alan Levy will lead a session on how the BTR/Interactive live talk show model extends the blog and creates a viral response in a live setting. Initial session/content will immediately be followed by a Q&A with the audience.
  • 20. Live Interactive Podcasting: Mark Juliano - Learn how and why podcasters are using live interactive podcasts to connect with their audience and produce a new type of live podcast. This includes a discussion of how podcast hosts and listeners can interact via telephone, VoIP and text-chat.
  • 21. Case Study: TWiT-TV's new net@nite live interactive podcast: Mark Juliano will discuss how and why Leo Laporte and Amber MacArthur are using this new podcasting format.
  • 27. Suzanne Falter Barnes and John C. Havens- **CASE STUDY:** How to monetize your pod/videocast. Learn how Suzanne's character, Serenity Hawkfire emerged from a live show into the pod/videocasting realm and what she and John (in his role as a podcast consultant) are doing to monetize her efforts.
  • 37. C. Nana-Oye Addo-Yobo will moderate a panel documenting people/organizations that have made great progress with the use of social media to promote their music, art, and awareness campaigns. Special focus topics include the non-profit sector and fundraising ideas incorporating new/social media.
  • 38. John Parman will discuss how podcasting has transformed a public radio show, added underwriters and stations, and made the audience much more a part of the production process.
  • 43. Scott Russell will lead a presentation called, Internet the Great Equalizer which has to do with how the Internet has created opportunities that in traditional means would not be available to such masses. If you're interested in participating in this round-table discussion, please email Scott at: knotworx AT gmail.com.
  • 48. Charles Rovira will lead a session on podcasting as a means of reaching specialized markets. (Using my own MSBPodcast as an example for reaching MSers.)
  • 89. Jay Brodsky, Digital Media Director of Technology and Operations for NPR will speak about how NPR is using new media to complement their radio and online programming.

[edit] Education

  • 16. How our podcasts grow and change Dr. Kathy King and Mark Gura Looking at our Podcast for Teachers podcast aimed to provide professional development for teachers around the globe we have experienced a genesis, innovation, success and new directions. A podcamp session is a great opportunity to share among podcasters with all different levels of experience. The focus on the session can be on our model for flexible development and on the experiences all aprticiapants have expereincesd as their podcasts have gone through changes. Finding your voice, growing your audience, discovering your format, refining your focus.... and more topics will emerge no doubt! SESSION RAFFLE: We also will have a digital recorder/MP3 player to raffle off during the session to one lucky participant! This is provided by Podcast for Teachers.org and Fordham University. For more information about our podcast and newly released poodcasting book, you can also visit us at our display table.
  • 31. Carmen Scheidel of MediaBistro.com will be moderating a panel on Online Education/e-Learning.
  • 90. Dr. Kathleen King, Mark Gura, and Peter Yanke: Podcasting on a Budget for K-12 Education. How to start podcasting and what podcasting gear to use in educational settings. Come join Mark and Kathy, co-hosts of the popular Podcast for Teachers for this session. Kathy is a professor of education at Fordham at an inveterate ed techie in distance ed! Mark is a former director of instructional technology for NYC DOE. Peter Yanke is a technical specialist and co-owner of BXMedia, which specializes in providing podcasting, vlogging and blogging hosting and services to educators and educational organizatons. SESSION RAFFLE -- We also will have a digital recorder/MP3 player to raffle off during the session to one lucky participant! This is provided by Podcast for Teachers.org and Fordham University. Also visit us at our display table.
  • 91. Dr. Kathleen King, Dr. Robert Wynne, Dr. Barbara Heuer and Dr. Vivian Vasquez: Podcasting in Education Panel-Applications and ideas for new media with a focus on higher ed (College level and up). We will discuss best practices for utilizing podcasting technology beyond solely broadcasting lectues, topics include, but are not limited to using podcasts as part of in-class instruction, using podcasts as homework and out-of-classroom instruction, the challenges teachers face in using podcasts as an instructional tool, and more. This will be an interactive session with emphasis on dialogue with the session participants. Panel members include podcasting professors from Fordham University, American University,and University of Buffalo who produce Podcast for Professors, Adventures in Transformative Learning, Podcast for Teachers and Critical Literacy Podcast (CLIPPodcast).

[edit] Future of "New" Media

  • 88. Nancy A. Shenker of theOnswitch will lead a lively and enlightening discussion called "Punch cards, Ed Sullivan, and 8 Track Tapes: What the FaceBook Generation Can Learn From an Ex-hippie Chick"

This session combines the best of social networking and new media with 50 years of lessons learned "the old fashioned way.". Everyone over 40 MUST attend for nostalgic value. Under 40? You have to come too!! Some marketing principles never go out of style. FREE retro treats! Shenker worked for big brands (including Citibank and MasterCard International) for 25+ years. theONswitch specializes in marketing for business transformations, start-ups and launches.

  • 3. Shelly Palmer, author of Television Disrupted and host of Media 3.0 with Shelly Palmer will be leading a panel on the importance of RSS and other advanced media technologies.
  • 18. Andrew Baron - What's next? A discussion for looking ahead.
  • 50. Simon Applebaum is a contributing editor for Cable World, the trade magazine covering the cable TV industry and will be leading a panel discussion on the convergence of new media and cable technologies. A journalist following cable news and issues for more than 25 years, Applebaum previously wrote for Multichannel News, Cablevision and other trade publications. He also has moderated panels for various organizations, including NAMIC (cable industry's diversity advocate), Women In Cable and the Future of TV Forum at New York University.

[edit] How To

  • 39. Mark Tafoya, host of the ReMARKable Palate Podcast, co-founder of the Culinary Podcast Network, and host of the Remarkably Mark Podcast will speak on a topic TBA related to one or more of the following subjects: field recording and equipment choices, conducting live interviews (especially dealing with subjects who are not "media ready"), working sponsor messages into the content of your program to make the "ads" less intrusive and more relevant to the audience, etc... I can also lead a panel or roundtable for queercasters, as several of us from gaypodcasters.com are planning on attending. Please contact me at remarkablepalate@gmail.com with suggestions.
  • 44. Richard Liriano will lead a session on Podcasting For The Hispanic Market.
  • 46. Fan-Based Sports Team Podcasting Andrew Figgins will lead a session on How to turn your love of discussing/arguing every angle of your favorite sports team with your friends into a successful podcast as well as a valuable online community for fans around the world.
  • 49. Brian Alves of The DV Show will share his "tips from a veteran podcaster."
  • 54 Blogging For Business - Valerie Luther of Creative Concepts will discuss how to successfully implement a blog initiative for clients.
  • 56. Choose Your Own Adventure, or: How to Run a Podcamp: Organizers from Podcamp Boston, Toronto, Second Life, NYC, and others discuss the issues involved with putting on a major unconference. Topics include: keeping a grassroots spirit while attracting folks outside a core audience, transparency issues, and more.
  • 66. Podcasting 101 with a Mac, Garageband, and a shoestring budget - Penn, Financial Aid Podcast - live creation of a podcast and demonstration of how to make a quality podcast without a $50,000 equipment budget. Includes topics like audio engineering for dummies, mic placement, how to make small MP3s, and more. We're going to do everything step by step!
  • 76. Whitney Hoffman Gearcast for Newbies. Session on what you need to get started podcasting on a limited budget. Will talk about what you need, and also what you may want in the future, from someone who has been there and done that.
  • 80. Podcasting/New Media 101 - Greg Demetrick. As there are a number of participants new to podcasting/new media, this session will help you get your feet wet with basic concepts, planning, tools, and work needed to pull it all together. About half of the the focus in the session will be on tools needed to create podcasts and how to use them.
  • 81. Podcasting/New Media 102 (Session presenter TBA; should be taken after Podcasting/New Media 101). Focus here is on the how-to of creating the following: a blog, a podcast, a videocast. As this is a lot of material to cover in 50 minutes, presenter will provide numerous online resources for participants to use as follow up to session.
  • 86. Podcasting 201 - Promoting Your Podcast by panel/speaker. Moderated by Jason Van Orden. Looks like we have some good newbie sessions, but this is one topic that still needed to be covered.
  • 87. Podcasting, Blog and RSS Basics - This will be the beginning of all beginning reviews of how RSS and podcasting work. This will not be a "how to" but rather an overview of what these technologies are, how they work, why they are so important and how you can use them. Panel/Speaker. Moderated by Jason Van Orden. Another newbie course that we needed to fill. This should be early in the day.
  • 100. "HelloWorld - Communication Power To The People" Marvin Bzura Easy to use live webcasting, video blogging, podcasting, 4 way video chat, video email, a social network & more....

[edit] Monetization

  • 4. The Real ROI for Podcasting/New Media- John C. Havens - Specifics on who is making money in the content creation space online and how. Also includes advice for content creators in regards to presenting their material in a way that would be attractive to advertisers/sponsors.
  • 13. Monetizing Your Podcast: Is anyone making enough to pay rent? - Jeevan Padiyar- Given the number of monetization talks here, I thought it would be great if we could get everyone on one panel. Maybe talk about how to put enough dollars in your pocket to at least pay for that shiny new microphone you just bought...Any one interested? I can contribute what we've learned from setting up Blubrry Techpodcasts Podcasternews Sign up here...
  • 34. Podcasting for Profit - Leesa Barnes - Want to learn the secret to making money from your podcast? Join Leesa Barnes as she shares with you the 3 ways you can earn multiple streams of income from your podcast. This session is NOT based on any specific tool, service or product. Instead, you'll learn how to make money podcasting based on 3 key ingredients. Each will be illustrated with a case study.
  • 53. Show Me The Money! - Larry Lawfer, Logan Seale - website-YourStorys will bring examples that demonstrate how you can create ROI for your Corporate, Institutional and Philanthropic clients. Using testimonial video YourStorys has been producing work for clients like CVS, New York Life, AIM Global, Mass General and a variety of national philanthropies. Listen as they share the secrets to their clients success and show you the way to your own profitability. Visit our podcast site to hear recent presentations on this subject from PodCampBoston and the Social Media Club. Podcast site-YourStorysPodcast
  • 58. Podcast Distribution and Monetization Strategies - panel discussion moderated by Yaron Samid, founder of Pando Networks and NY Video 2.0.
  • 78. Community, Monetization & Self Brands - C.C. Chapman- Host of Managing the Gray and VP New Marketing, crayon talking about how it's important to stay true to yourself no matter what path you go down with podcasting. There IS room for both community and monetization. Talking about the social aspects and marketing angles to get you and your brand out there.

[edit] Podcast/Video Network

  • 11. How to organize a successful podcast network and the advantages of marketing fellow podcasters through your collection of RSS feeds with Bruce C from the Long Island Podcast Network. If you have a podcast network, Bruce will show you how to automate your podcast network to automatically syndicate other podcasts on your web site without a single line of HTML or speaking to the podcaster. Find out how to harness the power of RSS feeds both for their value as excellent marketing tools and also unlock their hidden potential as excellent search engine optimization tools yielding higher search engine rankings. Topics covered are cross linking strategies between podcasters and podcast networks as well as experience in upgrading your podcast to a podcast network. The Long Island Podcast Network written up a page and a half write-up in Newsday.
  • 17. Podcasts Only Broadcasting Value-added:** Podcast Benefits, Results, Opportunities, and Growing More IdeasDr. Kathy King and Kim Bloomer or Peter Yanke As podcasters (Kim of Animal Talk Naturally and Kathy of Podcast for Teachers) and co-managing directors (Peter and Kathy) of these podcast only Internet radio stations we will lead a brief a discussion on how these specificly designed stations CoolCast Radio and iLearn Radio support podcasters. The model for the stations is very unique in how we seek to support and leverage the fine work podcasters are doing by building a network, supporting them with added value services, provided additional opportunities for digital publication BX Media LLC and more. The format will be a brief presentation of the model and what is offered, and importantly- WHAT IS the value added? What's in it for ME? what is the impact? Following a short Q&A we could then move into a whole group discussion about which services that are on the table would be real needs for podcasats novice, int, adv and discuss what you wuold need from your host and consultant team to support you better- what would you like included that would also not drive up your monmonthly fees too high? Whole group dioscssion could genereate lots of good ideas for people to suggest to one another AND span entirely new ideas of new media communication! hurrah! and for us to see if we can add them in to servies wec can over less expensive to you if an educational orgization or a small group of people collaborating together, otherwise single licenses focus will be for all of us Our Emphasis isd again to develop ways to proviode a educational host solution that willl provide support and guidance to you. Opportunity for podcasters to meet the station directors personally also. SESSION RAFFLE We also will have 2 free CD's our favorite podcast series to raffle off during the session one each to two lucky participants! These CD's are provided by our parent company BX Media LLC, and our two podcast radio stations CoolCast Radio and [http://www.ilearnradio.org I Learn Radio. For more information about our podcaster services, books and other digital media you can also visit our display table.
  • 79. Featured speaker from Podshow TBA soon.

[edit] Other

  • 98. The BROWSER is the COMPUTER - Federico ViCaDi Founder of Dai.sy Web Browsers as a Computing Platform. The Original vision of Netscape being realized by Mozilla Extensions and Add-ons. "level the playing field" among operating systems by providing a consistent web browsing experience across them. The Netscape web browser interface was identical on any computer. Netscape later experimented with prototypes of a web-based system which would allow a user to access and edit their files anywhere across a network, no matter what computer or operating system he happened to be using."
  • 7. Email - Love it or hate it? - information gathering discussion. J. Cascio [1]. Email was the first and still the only completely open social networking medium. But its very openness has made it a target of spammers, phishers and other hackers. Some friends have said that they find using email increasingly impractical, either because of spam or because of the difficulty in processing legitimate emails. We want to find out more about your experiences with and opinions about email.

[edit] Puppets In Podcasting

  • 61. PuppetVision: Puppetry and Podcasting - Presented by PuppetVision, one of the internet's leading puppetry blogs, this is an engaging, interactive session that explores how amateur and professional puppeteers alike are using podcasting to reinvent the art of puppetry. The session includes an overview of the brief history of puppets and podcasting, a look at how puppets are being used in podcasts right now, a discussion of future puppet podcasting possibilities and tips for anyone who wants to incorporate puppets in to their own podcasts.

[edit] Social Media Strategy/Philosophy

  • 2. Social Media Convergence and Virtual Worlds. Different forms of social media (blogs, podcasts,videocasts,wikis etc.) are beginning to converge. While this convergence has already begun, the emergence of virtual worlds in the mainstream will expedite this process. Worlds such as Second Life, Kaneva, There and Cyworld (and dare we say Google) are all, at their core, social networks. How will this play out in 2007? Join Joseph Jaffe, Greg Verdino, Mark Wallace, Johnny Ming and Adam Broitman for a special, informal roundtable covering converging social media and virtual worlds.
  • 9. Social Media Club's Howard Greenstein would like to have a discussion session about how Podcasting can be part of an integrated Social Media Strategy, and hopes others will add their names to be speaking on this panel. Rachel Clarke will join this. David Parmet can joint this as well.
  • 24. Save the F-ing World through social media: mike mcallen will speak about the power of podcasting and Social Media for non profits. Mike has produced podcasts for GreenStream Podcast and kiva.org plus several other nonprofit podcasts.
  • 29. Great! Now I Need Social Media, Too?!? Lena L. West will show you the absolute best way to fit social media in with the other zillion things you're doing to grow your business. **CASE STUDY:** To Be Announced
  • 55 Forums, Wikis, and Voicemail: Create Dialog With Your Listeners - Adam Varga of Dailysonic, FYR, 30 Second Stories, Okay To Play, etc. discusses way have more meaningful dialog with your listeners / viewers... talk with them, not at them.
  • 62. Politics of Networks and Open Access - Net Neutrality and More. Why it matters and how to have an effect. Dave Burstein and any others experienced and interested; tough questions from the audience welcome.
  • 75. Heath Row, a researcher at DoubleClick is interested in the question, "What If Ads Were Content?" The phrase Web 2.0 might be played, especially since we're moving toward the semantic Web, arguably Web 3.0, already. Online marketing and advertising could/should catch up with the rest of the Web. People block ads. Tabbed browsing adds a new wrinkle. And the increasing use of Ajax changes how Web traffic and ad impressions are measured entirely. How are people, including online influencers, using ads? How do people _feel_ about ads? This session will go beyond the stance that people dislike and avoid ads -- they largely don't and don't (when they're useful) -- and look at some leading indicators that might highlight some possible new avenues for online ads that meet Web readers and users' needs... as well as the businesses that support the free services we love online.
  • 77 Whitney Hoffman and others (panel?) The Internet is a Small Town: Why Authenticity and Reputation Matter More than Ever.
  • 85. Raequel Solomon- Voices from the Fringe of the Fringe - an honest discussion about who and where podcasters are coming from in terms of people of color, of sexual identity and other social/political/economic minorities. What can we do to truly make podcasting more inclusive. all are welcome! Let's Talk!
  • 97. John Federico of the On Digital Media podcast will be speaking on AxL: The Attention Exchange Language. (Pronounced “Ax-el”) Unlike the web where there is a centralized real-time information exchange around the consumption of digital media, downloadable media presents entirely new measurement challenges. There isn’t a real-time exchange regarding consumption and usually, there isn’t an exchange at all. Hence, the concept for downloadable media called “AxL: The Attention eXchange Language“.
  • 99. Karen Post discusses the importance of niche content/participation in social media to help build an effective and vibrant community.

[edit] Search

  • 40. Drew Olanoff will be speaking on the emerging technology of audio/video search via speech encryption technology and why this is so vital for content producers to understand.
  • 84. Bob Fogerty, VP of Business Development, for PodZinger will discuss the future of online search.

[edit] Technique

  • 15. Participatory Podcasting - Carter Harkins Co-Founder of Innertoob and Crowdabout.us Crowdsourcing your content, and turning passive listeners into passionate participants. Here's the premise of this session: If one person's passion makes a podcast, then the participation of passionate listeners makes a GREAT podcast. Beyond setting up the session's theme, I'm mostly interested in leading an open discussion where we can discover one another's best practices for engaging our listeners, and ways of finding and collaborating with others to create even better podcast content. I'm all about groups, and finding ways to draw upon collective wisdom.
  • 19. Amy Wohl - How do you go from being a speaker and industry commentator -- like bloggers, analysts, writers, and reporters -- to being a popular podcaster?
  • 23. Erik Schwartz and Nic Wolff of Foneshow - Will talk about the pros and cons of audio podcasting via the cellphone.
  • 28. John C. Havensinterviews Dan Rayburn on the best online distribution options for audio/video content. Dan Rayburn is recognized as the "voice for the streaming media industry" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years.
  • 35.Justine Reichman and Laura Allen discuss virtual worlds, women in podcasting/new media, and tips on how to best focus your career.
  • 63. Keeping the social contract alive: How to avoid podfade. - Vergel Evans, host of Lx7.ca - Something in that Square podcast, speaks to the issue of podfade; How to regain your energy and revitalize the passion you need to have a successful long lived podcast series and maintain the unspoken social contract between you and your audience.
  • 65. Derivative Thinking - Penn, Financial Aid Podcast - learn 3 key concepts for creating additional value in your podcast, blog, or business, overcome writer's block, and more. Bring your own stuff, too - let's all share what we do to get into an innovation/creation mindset!
  • 68. The Wisdom Archive: Virtual Roundtables with Expert Speakers - Mark Pressman and Earl Wilson Jr. of Podcast Now Studio will discuss the advantages of creating collaborative content that can be edited into a series of Podcast Archives. These Podcasts provide a networking opportunity for speakers and listeners. The sessions are edited as excerpts from interviews and narrated into a cohesive framework that will enlighten listeners.
  • 82. Solo Podcasting - Greg Demetrick- Host of 5 Questions and 365 Tao. If you decide to go it alone as a podcaster you will be faced with some unique problems. In exchange for complete control over the technology, content, and promotion you will sacrifice some sanity and sleep. This open forum will discuss the unique challenges facing the solo podcaster and how to avoid common pitfalls through careful planning.
  • 96 Jesse Thomas of OgilvyPR (360 digital influence) Blog design showcase - Design in the blogosphere leaves alot to be desired. I point out common flaws and exotic inspirations. Consider this a website field trip. Check out my bio [http://blog.ogilvypr.com/?page_id=140}

[edit] Video

  • 32. What's its like to create a video podcast? - Adam Quirk of Wreck & Salvage, Eric Gunnar Rochow of Gardenfork.tv and other video podcast producers will describe how they came to create online video content, what they use to make it all happen, where they learned how to do it all, the mistakes they made along the way, what they plan for the future (early Saturday session).
  • 33. The Key Ingredients to a Professional Quality Videocast - Brian Jude and Tom Walker of The Digital Cafe Tour - These days anyone with a camera and a microphone can create video content for new media. A great idea can reach the masses regardless of how sophisticated your approach. But if you're interested in getting better quality of video, audio, editing and content, we'll tell you how.
  • 59. Video Compression for Podcasters Andy Beach from Zoom In Online will share tips and tricks for improving the encoding of your video podcast. Basics about video compression will be covered as well as pre-processing, workflow, and the different applications available. This is the place to learn about codecs, formats, making your video better looking, and your files (hopefully) smaller. If you've got a specific video encoding problem/question you want to see covered, ask Andy and he'll try and include it.
  • 60. 10 Rules for Creating Your Own Video Web Series (That Won't Die After 3 Episodes) - Justin Kownacki, creator of the long-running web series Something to Be Desired, provides a walk-through primer for people interested in starting (or resuscitating) SUSTAINABLE web content, from weblogs to full-on plot-driven extravaganzas. We at STBD made all the mistakes so you don't have to!
  • 92. Eric and CAT Susch The Passion and Pain of Producing a Professional Video Podcast. How you can marry quality video to your quality content. Eric has been a Producer in Video/Film for more than 20 years, and CAT is the Chief Architect of a major NY based media firm and a passionate knitter. Join us as we discuss our adventure over the past 6 months producing Lets Knit2gether a 5-8 minute video podcast about knitting with 3500 viewers and growing 50% every month. We'll engage the audience with discussions about production techniques, post-production, life balance, developing content and feeding the machine.
  • 93. Using cinematic language elements in your video For over a hundred years filmmakers have been evolving a language for communicating efficiently using a stream of visual and audio elements over time, learn how to apply this language to your video in order to increase viewer engagement. Presented by David Tames, a filmmaker and media technologist.
  • 95 Vlogs/Video Podcasting & Small screen production - Audio is awesome but what about your eyes? Video podcasting is a fantastic medium that can be used for much more than talking heads. Join Ken and Liam as we explore the hows, what's and why's of producing media for the really small screen.

[edit] Women in Podcasting/New Media

  • 30. Women's Role In Podcasting - Lynette Young - Roundtable discussion about the role of women in podcasting and related ventures, (perceived) barriers to entry, and technical topics. Don't leave it up the guys!! Let's talk about understanding how to write, host, produce and market your own show! For women BY women!
  • 42. Raequel Solomon will lead a Women in Podcasting networking/open forum session. What's on the minds of the women in podcasting today?
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