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Source:  http://www.bbc.co.uk/bbctrust/research/iplayer_public_value_test.html
BBC Trust

Reviews, reports and research.

The BBC Trust will regularly commission wide ranging reviews, reports and research. These will be published in this section.


BBC iPlayer Public Value Test

Following application of its first Public Value Test (PVT), the BBC Trust has reached provisional conclusions on the BBC Executive's on-demand proposals. These are open to public consultation until 28 March 2007.

The BBC Executive is proposing four new services:

The Trust's provisional conclusion is to give the BBC Executive the go ahead for the new on-demand services, but subject to certain conditions and modifications to the proposition.

Here you will find all the documents we are publishing in relation to the on-demand proposals.

For further information please also see our supporting evidence page.

Background

Although the BBC was not required to apply a public value test under the previous Charter, the BBC Governors - the predecessors of the BBC Trustees - decided that they would act as though the requirement was in place. They began a public value test on the proposed on-demand services, which the BBC Trust is continuing.

Details of the interim regulations for the application of the Public Value Test, as well as a summary of the process can be found in the Regulatory Framework section on this site.

Work to date

The BBC Governors announced on 31 August 2006 a Public Value Test on BBC management's proposals to launch new on-demand services, including BBC iPlayer. Details of the announcement and the proposed services can be read on the BBC press release: BBC iPlayer Public Value Test starts.

On 18 September 2006 the details of the Market Impact Assessment (MIA) and the Public Value Assessment (PVA) were announced. Details can be read on the BBC press release: Market Impact and Public Value Assessments start on BBC iPlayer.

On 10 October 2006 additional information on the proposals was published and the period for representations extended to 7 November 2006.

The MIA process has been commissioned and overseen by the Joint Steering Group comprising Ofcom and the BBC Trust and chaired by Ofcom for this MIA. The Joint Steering Group has met four times, the most recent meeting being held on 17 January 2007.

The BBC Trust's PVT Steering Group has met twice since 1 January 2007, the most recent meeting being held on 18 January 2007.

On 19 January Ofcom submitted the MIA to the BBC Trust.

On 23 January 2007 Ofcom published the Market Impact Assessment, PDF (2.18mb) as part of the PVT process. A BBC Trust statement can be read on the BBC press release: BBC Trust receives Ofcom's Market Impact Assessment of iPlayer.

On 24 January 2007 the BBC Trust approved the Public Value Assessment as part of the PVT process and evaluated both the Market Impact Assessment and the Public Value Assessment in reaching its provisional conclusions about the BBC Executive's proposed new on-demand services.

On 31 January 2007 the BBC Trust published its provisional conclusions and opened a public consultation. In view of the amount of information being released, the Trust extended the consultation period from the 28 days originally envisaged to eight weeks. The consultation will close on 28 March 2007 and the Trust expects to announce its final decision by 2 May 2007. A BBC Trust statement can be read on the BBC press release: BBC Trust reaches Provisional Conclusions on BBC on-demand proposals.

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