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Sing London is a festival to bring the city together in song this summer. Festival dates are June 29th – July 8th. There are opportunities for choirs to publicise their work, raising awareness, engaging new audiences and extending support.

How choirs can get involved:

  • Organise a Join the Choir event in a local venue such as a church hall or bookshop. Remember, this is an interactive performance and so there needs to be a part for your audience to sing too. Confirm venues and dates by April 18th for inclusion in print brochures. Latecomers will be listed on web and stop press.
  • Hold a Join the Choir session in the Starbucks of your choice. These taster sessions aim to get a coffee shop singing. Starbucks will publicise the event with in-store leaflets and will provide performers with free refreshments. Choirs can distribute their own promotional material.
  • Hold a Courage to Sing session at a local library. Sing London is organising taster singing sessions lead by local choirs in local libraries. Sessions last up to an hour and a half. The sessions can help generate local support and interest in your choir. Just tell us which local library you’d like hold your session in and we will help secure the venue. We will also assist you with your local publicity drive with draft press releases, leaflets and posters. Possible venues range from Mayfair to outer London.
  • Take part in a multi-choir event. Sing London is collaborating on a London Complaints Choir, which will be high profile and great fun. To find out more about complaining in harmony go to
  • Take part in the finale at the South Bank Centre. Plans are underway for a multi-choir event on July 8th. Register interest by email to

Themes and approaches

  • All festival events aim to get people joining in: Choose songs that people are familiar with or that they can learn easily.
  • Themes around lyrics can be easy to grasp and press friendly. Specific ie songs about: girls names; summer; colours…
  • We can provide song sheets for a London medley

How Sing London can support your event

  • PR & Marketing Inclusion in festival brochures; Branding on busses; cross-marketing with arts partners
  • Promotional material for Join the Choir events
  • Generating publicity for your choir in local papers

What next?
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