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Broadband speeds

Broadband speeds are back in the news today after Virgin Media was criticised over some of its adverts.

The Advertising Standards Authority said the adverts didn’t make it sufficiently clear that customers could experience connections below the advertised 20 megabits per second (Mbps).

But soon internet users will have the most accurate information ever recorded on broadband speeds.

Within the next few months Ofcom will be publishing the most comprehensive broadband speed survey ever completed in the UK.

Millions of tests

Our extensive research is looking at how speeds and service varies by region, choice of ISP and by time of day.

In association with our technical partners, Samknows Ltd, and market research company GfK, we have recruited a sample of around 2,000 residential broadband consumers and we will be carrying out tens of millions of speed tests, using specialised monitoring equipment.

Ofcom is committed to consumers getting the best from their broadband.

In July we published a new voluntary code to ensure consumers are given more accurate information about broadband speeds.

Voluntary code

Some 43 ISPs, covering over 90% of broadband customers, have now agreed to it.

They have to give prospective customers an accurate estimate of the maximum speed that their line can support.

The ISPs also have to clearly explain that the actual speed is likely to be lower than this maximum and outline all the factors that can affect speed.

Customers who are given an inaccurate speed estimate should also be allowed to switch to a lower speed package.

They also have to be given information about usage limits and informed when they’ve breached them.

Click here to see if your ISP has signed up to the code

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