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Tuesday, Apr 03rd

Last update07:13:37 AM GMT

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Everton announce Nike Kit Deal

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everton sign nike kit deal

Everton Football Club today confirms it has signed a three-year deal with global sportswear giant Nike.

Nike, whose existing portfolio of clubs includes Manchester United, Barcelona and Arsenal, will take over from Le Coq Sportif on Everton’s royal blue jersey for the 2012/13 season.

The sports giant will be the official and recognised technical partner on all of Everton’s match kits, which will go on sale here later this summer.

The new kit sponsorship deal, negotiated in close collaboration with the Club’s retail and merchandise partner Kitbag, represents Nike’s first association with Everton and will allow the Blues the opportunity to extend their retail opportunities.

Along with the exclusively designed kits for the 2012/13 campaign, Nike will also produce the Club’s official training wear and a Nike Pro Combat range.

Chief Executive Robert Elstone said: “Following all the speculation of the past few months, we are delighted to confirm that Everton is about to kick-off a new, three-year partnership with the world’s leading sportswear brand.
 
“We’re all excited by the prospect of working with Nike’s design, marketing and retailing teams and look forward to seeing some impressive, original kits and products, as well as being on hand to take advantage of new retail opportunities that we’ll be working with Kitbag to drive forward.
 
“Nike has an impeccable reputation and we are confident that our supporters will be excited by the new partnership, with all of us looking forward to seeing our new home shirt this summer.”

Marc Van Pappelendam, VP/GM of Nike UK & Ireland, said:  “We at Nike are delighted to be entering into this partnership with Everton – they’re a prestigious Club with an illustrious history and we’re looking forward to equipping the team with their playing and training kits.

“Evertonians are renowned for their passion and we are excited about showcasing this in Everton’s range for 2012/13.”

Andy Anson, CEO of Kitbag, added: “We are absolutely delighted to be working with Nike as they become the official partner of Everton. This historic Club deserves to be with the best possible partners and there is no-one more appropriate than Nike.

“We are incredibly excited to be working with the Club and Nike together to create exciting new kits and other sports and fashion products which we hope Everton fans will be proud to wear.”

Thanks to Liam


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Comments 

 
+6 # Shoulder 2012-03-29 10:23
Excellent trie
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+24 # Honsi 2012-03-29 16:34
I think Le Coq Sportif did a really good job, so I'm not really excited. But maybe the Toffees can earn more money with Nike. I hope so for them.
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+26 # ddd 2012-03-29 10:23
everton's shirt are going to be expensive..
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+3 # Sean 2012-03-29 15:40
hopefully they will be worth the price tho
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+10 # Gangsta 2012-03-29 20:03
I think Nike are poor these days, produced some quality kits pre 2010 imo, then everyone who had Nike seemed to have poor designs, and almost everyone had the same goalkeeper kit template.

Hope for Everton's sake they get original designs and not those terrible teamwear designs
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+13 # CrazyCarlosTevez 2012-03-29 10:38
Hopefully nike pull off some decent kits for the toffeas, got quite a benchmark to beat after the kits this season
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+4 # Andromeda 2012-03-29 10:45
Im looking forward to it :)
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+22 # Gazhorn 2012-03-29 11:45
I think these are going to be "second tier" kits - not the exclusivity deal that Man Utd, Barca, Celtic have with them.

So don't get too excited - yet.
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+7 # ThePig 2012-03-29 14:11
Maybe, maybe not, but this is what it says in the article.

"Along with the exclusively designed kits for the 2012/13 campaign"
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+2 # toffeeman 2012-03-30 15:30
Quoting Gazhorn:
I think these are going to be "second tier" kits - not the exclusivity deal that Man Utd, Barca, Celtic have with them.

So don't get too excited - yet.


They will be getting exclusive kits, not 'second tier' kits
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-2 # King Warrior 2012-03-31 05:24
Quoting Gazhorn:
I think these are going to be "second tier" kits - not the exclusivity deal that Man Utd, Barca, Celtic have with them.

So don't get too excited - yet.


F**k off Gaz you prick!

Always hating on me all the time, and now hating on my team aswell??

Atletico Madrid, Aston Villa, and Celtic all get exclusive kits, and we're a bigger team than any of them, so we'll get the top teir kits along with Barca, Man utd, Juve, etc!

Yo Gaz take a look at Watford's trophy cabinet. Its basically just a 1984 F.A Cup final display. And we all know what happened that day, we whiped the floor with you!
The greatest day in your club's history is just a mear footnote in Everton's great history, with our several league and cup wins.

Think this bitter post has more to do with this.
Shame on you Gaz.

Show the Waz man some love now y'all!!!
, , , , , ,
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+2 # buster105e 2012-03-31 09:40
to be fair, i like Everton but i can't see how your a bigger club than Celtic, never won the european cup, have less trophies, less fans a smaller stadium and less money.
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+1 # CFC 2012-03-31 20:28
Everton are not a bigger team than any of the clubs mentioned, you silly, delusional man. They're good, I like Everton, but Atletico are by far a bigger club, Celtic I'd like to think are bigger and Villa is arguable. I really can't see Everton getting exculsive kits, but it would be nice to see. Le Coq have done well with them so Nike have a lot to beat.

And Celtic's kits have only been exclusive all round since last year. Before that it was a bog-standard kit each year except the 1967 anniversary year. They're exclusive now though.
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0 # Scott 2012-04-01 13:35
Celtic have one of the biggest fan bases in the world. Anyone who thinks Everton are biggest than Celtic are just stupid or under the age 12
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0 # Gazhorn 2012-04-03 11:47
i
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0 # Gazhorn 2012-04-03 11:47
Quoting King Warrior:
F**k off Gaz you prick!

Always hating on me all the time, and now hating on my team aswell??

Atletico Madrid, Aston Villa, and Celtic all get exclusive kits, and we're a bigger team than any of them, so we'll get the top teir kits along with Barca, Man utd, Juve, etc!

Yo Gaz take a look at Watford's trophy cabinet. Its basically just a 1984 F.A Cup final display. And we all know what happened that day, we whiped the floor with you!
The greatest day in your club's history is just a mear footnote in Everton's great history, with our several league and cup wins.

Think this bitter post has more to do with this.
Shame on you Gaz.

Show the Waz man some love now y'all!!!
, , , , , , :P


I will be accepting your apologies when we see Tim Cahill modelling a shirt that will be worn by every other park team on Hackney Marshes.

And who was hating on who? I simply stated that it would be a "second tier" Nike deal as the article states:

"Marc Van Pappelendam, VP/GM of NIKE UK & IRELAND"

A third party subsidiary, not an exclusive deal.

However I'm big enough to admit if I am wrong about this, which I hope I'm not as Everton deserve a bespoke Nike kit, not the cheap nylon knockoffs that teams like Palace and Aberdeen wear.

Now go and run along and troll on someone else.
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0 # Scott 2012-04-01 13:32
Quoting Gazhorn:
I think these are going to be "second tier" kits - not the exclusivity deal that Man Utd, Barca, Celtic have with them..


I agree mate! Teams like Swansea, Stoke, Aberdeen, Dundee Utd are all used for Nike and Adidas to advertise their catalogue of team kits. I can see Everton falling into that catagory.
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0 # King Warrior 2012-04-02 07:03
Quoting Scott:
I agree mate! Teams like Swansea, Stoke, Aberdeen, Dundee Utd are all used for Nike and Adidas to advertise their catalogue of team kits. I can see Everton falling into that catagory.


Teams like Stoke and Swansea aren't the 4th most succesful English team though are they, you nugget!
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0 # chris.t 2012-04-01 16:06
Villa don't have a second tier deal.......and they're off to Macron next season. I think the Everton Nike kits will be great.
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0 # LSM 2012-04-03 04:18
The reason Villa are off to Macron is that Nike was only willing to give them a second tier deal.
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0 # sd1990 2012-04-02 21:47
celtic dont have exclusive kits there current home shirt is the same template as man utd's from last season.
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0 # Gazhorn 2012-04-03 11:50
They do, their away and 3rd kits were proof of this. Celtic change their home kits every two years.

Also the "laser cut" vent panels on their current away and 3rd kits is more proof.
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+12 # bad nike 2012-03-29 12:14
another generic shirt, south korea shirt in blue....
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-4 # Dazza 2012-03-29 12:27
Should have gone with Adidas. Nike are crap and use cheap material.
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0 # Shrub 2012-03-29 15:32
Quoting Dazza:
Should have gone with Adidas. Nike are crap and use cheap material.

you want another 3 line t shirt that almost every team has? yea totally should have gone with adidas.
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+6 # Sean 2012-03-29 15:39
adidas would never sponsor Everton as they have sponsored Liverpool too many times you utter fool
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+10 # David K 2012-03-29 17:47
Quoting Sean:
adidas would never sponsor Everton as they have sponsored Liverpool too many times you utter fool :-*


Liverpool are leaving Adidas. Nike sponsor Celtic they had Rangers, Umbro sponsor Rangers they had Celtic. Spurs , Chelsea, West Ham, Fulham and Arsenal have worn Adidas and Umbro.
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+6 # Gazhorn 2012-03-30 11:42
Not forgetting Umbro supplied BOTH Everton & Liverpool in the early 80s at the same time! Mind you every other team had Umbro kit in those days.

Umbro supplied both Rangers & Celtic for years before Rangers got the Admiral kit deal in 1990 untill 1992 when they had a big deal with adidas.

Umbro supplied BOTH Man Utd and Man City from 1992 until Man City moved to Kappa in 1997.
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-2 # David K 2012-03-29 17:45
Quoting Dazza:
Should have gone with Adidas. Nike are crap and use cheap material.


With Liverpool leaving Adidas, I expect Adidas to sign a big club to their stable. However, as a Chelsea fan, i have a low opinion of Adidas, and would rather be with Umbo. Whilst Nike make nice looking shirts they are less focused on a team tradional colours i.e. Man U with a black V and Arsenal with red sleeves
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-4 # Chels Dawgg 2012-03-29 20:06
The black 'v' was there for a specific reason, to commemorate the Old Trafford anniversry I believe..

But I agree, Chelsea have had one good kit since we left Umbro and that was the 06/08 one, the rest have been cack and the material is awful, would rather have Umbro or Le Coq
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-20 # Happy_In_Kaohsiung 2012-03-29 12:37
It will be a 2nd rate kit for a 2nd rate team
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+16 # Sean 2012-03-29 15:37
a 2nd rate team that is going to wembley
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+1 # Discipline Daddy 2012-03-29 12:47
Doesn't matter who makes the shirt 'cos the MASSIVE 'chang' spnsor logo will still ruin it
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-1 # Gazhorn 2012-03-30 11:45
I hope they get HAFNIA again. That sponsor was quality. Not good memories for me though as Everton wore LCS / HAFNIA shirts when we went to the FA Cup Final in '84. :(

Andy Gray is a cheating cnut!
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+2 # Vim Fuego 2012-03-30 13:35
Don't know if HAFNIA are still going as a company or gone bust, all I know was that they were a Danish tinned meats firm.
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0 # MrAtha26 2012-03-29 14:10
will get VELLIOS 27 next season
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-1 # MrAtha26 2012-03-29 14:12
hopefully number 9 by then
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-1 # birkenheadblue 2012-03-29 14:22
This could be good or bad. I'd like to see nike really have a go at making a proper everton kit and not some cookie cutter bollocks like stoke and wba have with adidas
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+5 # Dinger Bell 10 2012-03-29 14:53
I really hope its not a Fulham Effort...
Pick your kit out of a cataolgue, usually the man utd kit from 2 years ago...
See Dundee for reference...
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0 # Nerzhin 2012-04-01 08:43
It's Dundee UNITED you are thinking of. Dundee are a completely different team. I support neither but it's getting a bit annoying people referring to one Dundee team all the time just cause one of them doesn't play in Scotland's top flight. I can just imagine the uproar if everyone just started referring to Manchester. Not having a go at you DB 10, just getting it off my chest
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-2 # Acosta 2012-03-29 15:16
Everton Fans: F*** Yeah
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-2 # ctfcrobin 2012-03-29 15:31
i'm guessing everton are having nike now because aston villa aren't having nike anymore, it happend with le coq sportif when wolves stopped using their kits, everton got them.
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0 # Benny 2012-03-29 15:33
pretty cool, nike will do a great job with their blue kits
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-3 # timmychin 2012-03-29 15:53
I can imagine nike making the everton kit exactly same like this season just putting the swoosh logo on the kit. would be an absolute class.
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-8 # DxC1 2012-03-29 16:11
A Reunyted rivalry ov Nike(Everton) vs Adidas(Liverpool)
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+10 # CsabaSomogyi 2012-03-29 16:41
Dude liverpool are moving to warrior next season
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+2 # #OranjeLion 2012-03-29 16:15
I loved the le coq sportif kits this year! shame theyve changed it
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-4 # Tony Hibbert, he scores when he wants! 2012-03-29 16:21
Le Coq Sportif have been a disaster for Everton (see away shirts 09/10 and 10/11. As well as goalkeeper shirts 11/12), it's only the outfield shirts this season and our home one last year that have been decent really (09/10 was alright, horrible to play in though)

I'm absolutely delighted with Nike, other than United's from last season I can't think of a bad kit that they've made
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+5 # Tim1902 2012-03-29 19:20
A bad kit they've made? Try United's next season!

Anyway, you forgot the excellent cream third kit from last season. LCS have done three great Everton kits in my opinion - the current home, the 2009/10 away and the 2010/11 third. Current away kit is decent but fairly generic. At least they were Unique to Everton though, that will not be the case with Nike.
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+1 # CFC 2012-03-31 20:31
Celtic's third kit this season is horrific. The one with the yellow and black bars, dreadful.
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-13 # Mecogo_Tumadre 2012-03-29 17:02
LOL! Nike has hit an all time low.
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+3 # hanoverboxer 2012-03-29 17:33
Ha, it will still be better than Liverpool's kit, which will be made by a division of New Balance, makers of really dull running shoes. Everton will definitely have the Reds beat in the kit creativity department.
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+3 # The Gland 2012-03-29 18:30
Going by the 2013 MUFC kits, which are probably the worst kits ever designed by any human being, Nike will put Everton in shirts designed to look like actual toffee wrappers.
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+3 # JohnWinsor 2012-03-29 20:55
Now that would be AWESOME
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+1 # TimCahill 2012-03-29 19:59
I gotta say I'm excited about this news. I think Nike make good kits.
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-2 # cucii 2012-03-29 20:10
boring templates are coming for everton
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0 # Tony Hibbert, he scores when he wants! 2012-03-29 21:00
Apologies, I forgot about the cream one, that was a nice kit to be fair. Didn't quite make up for the bright pink monstrosity though...

Shit, is that design for United's kit real?!!? I thought it was a piss-take or just a possibility, surely the club wouldn't allow that to hit the shelves??
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-1 # The Gland 2012-03-29 21:55
Quoting Tony Hibbert, he scores when he wants!:
Apologies, I forgot about the cream one, that was a nice kit to be fair. Didn't quite make up for the bright pink monstrosity though...

Shit, is that design for United's kit real?!!? I thought it was a piss-take or just a possibility, surely the club wouldn't allow that to hit the shelves??


Oh, it's real, I'm afraid.

Which will be hilarious.
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0 # k5villan 2012-03-29 21:56
look forward to your templates,late release dates, stock shortages, expensive training kit and horrible dry fit material...

evertons home kits at least have been nice the last few years, away ones were a bit ropey but sportif did an ok job

anyway to be fair with the way the finances are set up now its not about who makes them, its about how much they pay, where are the details of that?
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0 # Nelbert 2012-03-29 22:51
Quoting Dazza:
Should have gone with Adidas. Nike are crap and use cheap material.


Im not sure recycling 13 plastic bottles for polyester is a cheap process.......
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0 # FSCMAN 2012-03-30 00:29
This was so becuase of Tim Howard and Landon Donovan's loan plus Evertons performance this year in the League, go Everton!
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-1 # Abdul 2012-03-30 02:51
so they replaced Aston Villa with Everton
i think adidas will go with a new big club in england to fill the space liverpool will leave behind.. i think man city.. but not next year
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+1 # Mistry 2012-03-30 09:53
Quoting Abdul:
so they replaced Aston Villa with Everton
i think adidas will go with a new big club in england to fill the space liverpool will leave behind.. i think man city.. but not next year

i'm not sure they will i think we will see more new brands coming into football kits like warrior with liverpool beacuse they are willing to let the club have a larger slice of the cake when it comes to selling shirts abroad. Which nike and adidas don't want it's the same with villa. Next season spurs will have Under Armour. these compaines are trying to break into the football market to establish themselves a big brands across europe and further, so are willing to take the intial loss.
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+2 # Gazhorn 2012-03-30 11:46
Some of the Burrda kits they have done for Watford have been awesome as well!
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-1 # EdKelly 2012-03-30 08:02
Just hope that they offer us larger Evertonians the chance to purcase the new kits as at least with LCS the sizes went up to a 6o inch chest. Hope the nike sizes aren't gonna be restricted to s,m,l,xl, xxl etc.
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-3 # GilYorke 2012-03-30 09:23
WTF?? nike?? who the hell would want such a horrible kit sponsor??? They could have went with Kappa or Umbro! But not shitty nike!
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0 # MASE NJRB 2012-03-30 09:40
Wonder if this has to do with a pending move with Donovan, strong ties between Nike and LD to say the least.
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+2 # Mistry 2012-03-30 09:47
the kits might be boring or unconventional, or brilliant but when your club signs with nike they provide you with cool training wear and wicked track tops etc.
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-3 # cahill is a ass 2012-03-30 10:07
:sad: :-x :-*
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0 # Forza Juve! 2012-03-30 11:34
Noice!!!
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0 # Sevi 2012-03-30 13:05
Really enjoyed having Le Coq as they produced kits based on our history granted some looked garbage but at least they were not generic teamwear efforts. Can see Nike being similar to S.Korea or United away this season although I hope I'm wrong..
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-1 # Curious 2012-03-30 14:27
I'd be generally thankful if someone could explain the business model/logic of Everton as an example of a team which changes it's kit supplier every three years or so. What's in it for clubs to do this?
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+2 # CD paradoja 2012-03-30 16:33
Now Everton will have a better kit supplier than Liverpool FC
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-1 # mac man 2012-03-31 00:24
ameblo.jp/pomerasky/

NIKE~※!?
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-3 # deft1 2012-03-31 03:43
Man City are almost certain to be with Adidas next season because Man U are with Nike.
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+2 # Ando 2012-03-31 11:15
Quoting Dinger Bell 10:
I really hope its not a Fulham Effort...
Pick your kit out of a cataolgue, usually the man utd kit from 2 years ago...
See Dundee for reference...

I think you'll find Dundee's kit is made by puma you ignorant plank.
Dundee United on the other hand....
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0 # Shane 2012-04-02 11:29
everton still have the deal with kitbag in place so even if we sell 10 times as many kits next season we'd still get the same revenue
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0 # everton mad 2012-04-03 11:45
Everton are a vey big club we have had loads of succses through years and weve got a great team and manager thats why where going to wembley all you nuggets who think hwere a small club go back up bentitezes ars you gimps!
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